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Positionist Picks: 2011 Super Bowl Ads
The Best and Worst "Positioning" Ads of the Super Bowl
The big game is over, but ratings, rankings and commentary on which Super Bowl advertisements and positivists fared the best and worst (fueled by the churn of Internet and social media, Facebook, YouTube, Twitter, news.
Kodak -- Blindsided by the Digital Revolution
A decade ago, Interbrand ranked Kodak as the 16th most valuable brand in the world, worth $14. 8 billion. Its stock traded as high as $94 and the company employed 145,300 people worldwide.
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Get Healthy in Cleveland: Trout Book Inspires Cleveland Positioning Idea
(Editor's Note: This PositionistView is condensed from the original article that appeared in the September 2009 edition of Inside Business. PositionistView guest author Lute Harmon Sr. is chairman of Great Lakes Publishing, which publishes Inside Business, Cleveland Magazine, Ohio Magazine and other titles.
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Ford Finds Success Marketing In A Down Economy
Who said marketing in a down economy was tough?
Despite being in a down economy, Ford Motor Co. enjoyed four consecutive months of growing market share through January 2009.
2012 Super Bowl Ads
Winning Ads of Super Bowl XLVI
Before getting to the winners and losers among the 2012 Super Bowl ads, allow me to digress. Borrowing from ancient practical wisdom, two is better than one, three is better than two. Consider a cable. A cable is a stranded cord.
Advertise Responsibly®
After a recent lecture at Grove City College, a discerning student asked me the following question, “Do you ever find yourself losing sleep at night because of a marketing campaign you created that conflicted with your morals?”
My answer was easy and without hesitation. “No.
What’s in a name? Only everything, including brand name value
From a marketing standpoint, the most important decision you can make is what to name your product or service. The right choice brings significant brand name value. A business’ or product’s name is one of its most important assets.
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Niche Differentiation Strategy: Mine riches in niches
Charlie Munger knows a bit about making money. Charlie, 94, is worth close to $2 billion. He is the very longtime partner of Warren Buffett, 87. Together they run Berkshire Hathaway. Both still go to work every day. Munger said, “The No.
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Repositioning Can Deliver The Advantage Your Business Needs
We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means. Repositioning is about adjusting perceptions that already exist in the mind about your brand or about your competitor’s brand. Repositioning is not about changing minds.
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Super Bowl XLIX Special Edition - Inflated Expectations for Super Bowl Branding?
There were no inflated expectations as far as the game went on Super Bowl Sunday. Deflated Seattle fans notwithstanding, the game delivered. There were no close calls, however, in choosing the best and worst of this year's Super Bowl branding ad lineup.
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