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The Death of Cookie Tracking Makes Way for Innovation

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies. There is not only an understanding of what’s out there now but also what’s on the horizon. The death of third-party cookie tracking is no exception.

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Ten Common Online Marketing Mistakes

At Search Engine Strategies Conference in New York, I shared experiences with search marketers from around the world. We love sharing our successes. But by scratching the surface you can find a wealth of tips learned from mistakes.

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Super Bowl Advertising Effectiveness: winners and losers

Silly and sentimental. Advertisers play it safe this year.  

According to Nielsen, 51 percent of viewers prefer watching the Super Bowl commercials to watching the big game itself.  

Super Bowl advertisers are known for using Trojan horse strategy to slip their ad messages inside our gated minds.

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Has Dr. Frankenstein Become a Celebrity Chef?

The sometimes-scary story of strange food brand collabs.  

Sit down, relax, and join me in sharing food and drink that combines some flavors you would never have thought of (or asked for).

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Philly Dilly: Eagles Fly. Ads Flop.

Super Bowl advertisers are known for using Trojan horse strategy to slip their ad messages inside our gated minds. The strategy relies on creating commercials so entertaining and popular, culturally or socially relevant, silly or sentimental that viewers actually want to pay attention.

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Did Jaguar Commit Brand Suicide?

I’ve been asked about a couple dozen times now, “What did you think of that Jaguar ad?” My response is always, “Well, it’s interesting…” and I stop there because most people have already formed their opinions, and it’s typically, “It’s awful.

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Barack Obama's New Media Fundraising

The story of Obama's success is very much a story about new media fundraising.

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Seasoned Super Bowl advertisers win on defense

The Patriots, keepers of the Empire, struck back Sunday, marking the sixth win for the oldest coach and oldest quarterback ever to win a Super Bowl. The game was eked out in slow, lethargic doses with only a few flashes of offense to break the comatose.

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Business Strategy: After finding your ‘why,’ it’s time to execute

Vision without execution is hallucination. Some say Thomas Edison said that. Others say Einstein. Whoever said it got it right. The ability to execute is inherent in good strategy. But the strategy won’t execute itself.

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Old theory still explains a lot about business today

Psychologist Abraham Maslow in 1943 introduced a concept that today can help guide how we run and promote our businesses to achieve greater success. It's still relevant in advertising psychology today. You might remember Maslow’s “Theory of the Hierarchy of Needs” from your Psychology 101 class.

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