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Studio Arts & Glass Spreads Stark County Color Throughout the World

Stark County studio’s leaded stained glass artwork is on display in all 50 states and can be seen as far away as Asia, the Bahamas, Canada and Europe. Every single element of Studio Arts & Glass is strikingly colorful.

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Old World Values, Quality Foods Drive DioGuardi's Success

Word about Canton’s “best-kept secret” starting to get out; locally owned market and deli brings unique taste of Italy right here to Stark County. It’s not easy to sneak into DioGuardi’s Italian Market and Deli, 3116 Market Ave. N. in Canton.

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Grandmother's Original Recipe Helps MID'S True Sicilian Pasta Sauce Bite Into Market Share

Locally made pasta sauce is selling in thousands of supermarkets across 30 states; newly upgraded manufacturing facility is enabling additional growth. If Mideo Octavio, affectionately known 
to friends and family members as Mid, were alive today, he’d surely be wide 
eyed and smiling.

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Scratch me behind the ears. Chewy does — with something called positioning alignment.

A picture is worth a thousand loyal customers every week. We want to call out Chewy for a job well done and celebrate this positioning alignment. Pets mean a lot to their owners. And Chewy has come to mean a lot to those people.

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The Key To Failure: Hyper-Commoditization

Rite Aid. General Motors. Krispy Kreme. Sbarro. Dollar Thrifty. Trump Entertainment. What do these brands have in common? They're all expected to go under this year. What is behind this failure?
Some say the answer is obvious. It's the "economy.

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The age of competition: A survival guide in a competitive positioning world

We live in a world where everyone is after everyone's business. And it's a world in which, if you lose your business, you never get it back. It's a competitive positioning world. A few numbers make the case.

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55 Years Later: Revisiting Jack Trout’s Original Article on Positioning

If you haven’t read Jack Trout’s original article on positioning, you can read it here. Published in Industrial Marketing in June of 1969, this single article was the foundation upon which Trout and Ries built their principles of positioning.

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It’s a dog-eat-dog world: the rise of challenger brand advertising

There have always been brands like McDonalds, Nike, and Amazon, that dominate the headspace of consumers. Despite massive control of their respective markets, this shield isn’t entirely impenetrable. Challenger brand advertising has historically found gaps in their armor by bringing attention to consumer desires left unsatisfied.

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Know where to aim with focused marketing strategies

No matter how great the tactics, you can’t win without the right strategy. How can you know where to aim if you don't start with focused marketing strategies?

Time and time again, we find that great execution can’t overcome bad strategy.

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We've crossed the 'creepy' line

Have Google and Facebook crossed the creepy line?

Former Google Chairman and CEO Eric Schmidt once said, "There's what I call the creepy line, and the Google policy about a lot of these things is to get right up to the creepy line but not cross it.

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