Search Results
Your search results for "Space strategy games PC" are below. Click tabs to filter by type.
FedEx's Strategic Positioning Concept Absolutely, Positively Disrupted
FedEx founder Fred Smith wrote an economics paper while at Yale. The paper was about his idea to make an overnight delivery service more efficient by using the "hub and spokes" concept. His professor told him that it would never work and gave poor Fred a C.
View Web Page
Social Media Communication: Social Is Anything But
It is said social media has changed communication. It hasn't. Communication is the same as it always has been. Message. Sender. Receiver. Social media's problem is the receiver. Most times there isn't one.
View Web Page
Can Volvo be the Safe Luxury Car?
A little history first: Do you remember when Volvo was shaped like a tank and even drove like one? It was engineered tough and reliable. The controls on the dashboard were few. It was all about safety. Decision making throughout the organization was filtered first through the safety lens.
View Web Page
Pick Super Bowl Ads Like the Pros
Eighty percent of Super Bowl ads don't sell. That's according to a new study by the research firm Communicus. And, article after article, like Advertising Age's most recent one titled, "Under Review: Is Super Bowl Worth $4 million?" (January 21, 2014) jam the pundit backstory to the big game.
View Web Page
Super Bowl XLIX Special Edition - Inflated Expectations for Super Bowl Branding?
There were no inflated expectations as far as the game went on Super Bowl Sunday. Deflated Seattle fans notwithstanding, the game delivered. There were no close calls, however, in choosing the best and worst of this year's Super Bowl branding ad lineup.
View Web Page
Solving a Whale of a Problem: Is it Time for a SeaWorld Positioning Change?
For generations, families have trekked to SeaWorld to see "Shamu, the killer whale. " More than the main attraction, Shamu is the face of the theme park.
View Web Page
An authentic positioning lesson from the soda formerly known as Coke
Labels are for cans, not people. It's a nice sentiment any way you cut it, and Coke would have us believe it thinks so, too, by dropping its name from the can.
View Web Page
Getting ‘right idea’ with your brand positioning statement
Remember this rule: A brand can stand for only one idea. Readers no doubt understand when someone warns, “Don’t put the cart in front of the horse. ” This would be like marketing before developing your brand positioning statement.
View Web Page
Getting your company messaging into the mind
Customers’ minds don’t like confusion and can be tough to change. So what’s a business to do? Focus! And find the marketing value in a brand name. And get their company messaging into the mind. Businesses’ prospects and customers are bombarded with nearly 10,000 messages every day.
View Web Page
Personal Branding Builds the Value of ‘You, Inc.’: How to brand yourself
LeBron James, Donald Trump and many other celebrities know that each of us must be known for something. We need to market ourselves to further our careers. Determining how to brand yourself is more important than ever.
View Web Page