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Fifty Years of Positioning: the 2010s

Hipster glasses, fidget spinners, statement necklaces, and a resurgence of boat shoes were all very big in the 2010s. These trends may never return. From 2010 to 2019, however, Innis Maggiore continued to build on its reputation for positioning.

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Google Reverses Its Decision — Third-Party Cookies are Back!

Google announced its initial intentions to eliminate third-party cookies in 2020. While the decision was based on protecting the data privacy rights of users, companies and marketers were left racing to replace them.

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Diebold thrives on nearly 160 years of brand reinvention

Diebold Nixdorf, as Diebold is known today following the acquisition of its major German rival, is the embodiment of a company that has responded well when the time came to reinvent itself. The company has thrived on nearly 160 years of brand reinvention.

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You Have Their Attention – Now Get Their Trust

Whether it’s as simple as a handwritten sign reading “Lemonade Stand,” or as complex as a Super Bowl commercial, attention marketing can be reduced to winning the gaze of the prospect. This challenge isn’t an easy one.

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A CEO’s Guide to PR Crisis Management

Maybe it’s something in the air … or maybe even in the onions, but it’s clear that something’s rotten in the state of PR crisis management strategies.

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Brand Repositioning Misses: Lessons from Toys ‘R’ Us

Beyond my office window, directly across Whipple Avenue, sits the once mighty, and now vacant, Toys “R” Us building.

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Listening to customers improves understanding

Jack Welch, longtime CEO of General Electric, was known for his wise counsel on all manner of business matters. One of his famous quotes really hits home for companies as they come to terms with the importance of their relationships with customers.

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Competitive Business Strategy: Find your playground

Does your business have a clear and well-articulated statement of strategy?

If not, you are at a disadvantage. You might have heard it said, “If you don’t know where you’re going, any road will get you there.

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Find your business’ marketing Holy Grail

In the Christian tradition, the vessel Jesus and his disciples used to drink wine at the Last Supper is called the Holy Grail. Through the centuries, the Holy Grail has come to be known as something very special and highly sought for its miraculous powers.

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Brand a place like Canton: We can score big if we go all in

Canton and the National Football League have been the perfect pair for nearly 100 years, the peanut butter and jelly of the sports world. Pro football is in our DNA.

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