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PR 2.0: Old Newshounds Learn New Tricks
The world of news releases and public relations is in the midst of a major transformation, the likes of which PR and journalism have never experienced. Change scares people. We like things the way they were yesterday, last year, a decade ago. Same goes for PR.
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Test, learn, tweak to formulate business strategy
Learning to write and solve equations is the foundation of formal education for many of us. There are thousands of equations and formulas that guide work in many industries, from making special alloy steel to building spacecraft that can travel to the end of our solar system and beyond.
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Shift to Showers Helps Tower Industries Climb Into National Spotlight
Now No. 1 in solid-surface shower solutions, Stark County company hasn't forgotten countertops, where it all began. Success brings with it blood, sweat and tears, and more than a smidgeon of stress.
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Good Things Happen with Right Positioning Strategy
Great creative may touch a nerve, bring a tear or generate laughter, but it is doomed to fail as effective advertising if it is not built on a solid positioning strategy. Throughout the history of advertising, creative minds have toiled to make products popular and services desirable.
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Brands must be smart about their social media content strategy
Businesses churn out more and more messages, but ‘engagement’ from customers isn’t keeping pace. There’s only so much an audience can absorb. Businesses churned out three times more messages in the past year, but their prospects and customers didn’t pay any more attention to them. Not good.
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Getting your company messaging into the mind
Customers’ minds don’t like confusion and can be tough to change. So what’s a business to do? Focus! And find the marketing value in a brand name. And get their company messaging into the mind. Businesses’ prospects and customers are bombarded with nearly 10,000 messages every day.
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Tropicana: A Lesson In Brand Creative
There has been a lot of talk, by marketing experts and consumers alike, about the debacle of Tropicana's new packaging and brand creative.
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Political Advice for Candidates and Marketers: Brand Perception Trumps Rationality
One of the primary principles of positioning is that minds don't change, at least not easily. If you are like me, the natural inclination is to argue with this principle.
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Internal Positioning Will Have a Staggering Impact on Your Brand
We tell our clients and prospects every day that their company's position is never some outlandish idea with little relation to who they are and what they're all about. It's really quite simple and, in fact, in the words of Jack Trout, it's almost always "obvious.
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Determining the Best Social Media Positioning Strategies
Innis Maggiore attended three weeks of Facebook Bootcamp this past fall in search of the best social media positioning tips. Most of our associates attended the six-webinar series.
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