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Super Bowl LIV Advertising: The game behind the game
(As seen in Crain’s Cleveland Business. )
Will more brands brave the political fray in 2020?
For many years, advertisers were cautioned not to mix brands with politics. Conventional wisdom said choosing sides was commercial suicide.
Five ways to steer your business through the pandemic
Let’s take a look at what we can do with our businesses to keep them successful. The COVID-19 pandemic may be the biggest shock to our lives and livelihoods since the Spanish flu in 1918. Our lives and the economy have come to a near full halt.
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The Undoing of GM
In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure. The company’s U. S. market share of 17.
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Five Influencer Marketing Tips for 2023
Influencer marketing is nothing new. In fact, it dates to the 18th century. But it’s evolved greatly, and you may need an influencer marketing agency to navigate the new reality. Today, influencer marketing is the word on the street throughout the social media world.
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Differentiation: The Secret Sauce of the Top-Trending Brands
Each year, publications like Vogue, CEO World, and other popular print and online outlets publish their top-trending brands to monitor in the coming year. We decided to take a deep dive on one of the top brand lists to see why the companies and products made the list.
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The Good Bad & Ugly of Bed Bath & Beyond – Positioning in Business
The other evening, my wife and I were discussing the recent bad news about Bed Bath & Beyond. Bemoaning the fact that this time it probably is the end (bankruptcy usually is), she ran to the store to get the last of a few products she typically buys there.
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AI-Powered Marketing – The Latest Disruption
If you’ve been around long enough, you remember the days when it was declared, “The internet is going to replace books!” When this was proclaimed, I worked at a book publisher (1993-94), and the owner feared he would be out of business within five years due to this proclamation by…
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5 Cheat Codes from a Google Ads Agency
If you’re a gamer, you know what it means to have a cheat code. For those who don’t game, consider these your five “secret sauces” that will bring unbelievable flavor (success!) to your Google Ads campaigns. These are compliments of the area’s leading Google Ads agency, Innis Maggiore.
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Scratch me behind the ears. Chewy does — with something called positioning alignment.
A picture is worth a thousand loyal customers every week. We want to call out Chewy for a job well done and celebrate this positioning alignment. Pets mean a lot to their owners. And Chewy has come to mean a lot to those people.
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Differentiate or Die by AI
One of Jack Trout’s most popular works – Differentiate or Die – was published in 2000, just after the Y2K “scare. ” The technology bubble was about to burst, and changes to our way of living and thinking due to the 9/11 disaster were just around the corner.
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