Search Results
Your search results for "how to get rid of passwords on iphone8" are below. Click tabs to filter by type.
The Practice of Positioning = Substance + Sizzle
If you read our post on Super Bowl ads, you may have noticed that our picks routinely (year in and year out) differ wildly from those of Ad Age, the industry's published mouthpiece for Madison Avenue big company advertising.
View Web Page
Sears' saga found in snowblowers
Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”
That is but one of myriad anecdotes in Sears’ 120-year history, yet it reveals much about the thinking of those who…
'Content marketing' lifts brands, engages customers
Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common. Each understands the need to win online, and each has an award-winning content marketing strategy.
View Web Page
Sybil the Chicken: Examining KFC's Positioning Strategy
KFC -- or is it KGC? -- seems to be having a personality crisis (with all apologies to the 70s rock band New York Dolls), which means it has a positioning strategy crisis.
View Web Page
Open, Sesame! Bert and Ernie Put Veggies On Kids' Wish List
It's easy to slide into cynicism, as the world tends to be a pretty heavy place sometimes. Today we fret more than ever that we are hurtling toward a gloom-and-doom destiny, so we fear.
View Web Page
Propel on Right Track Back to Being Cool for Those Who Like To Sweat
On a very hot day last summer while tracking Tiger Woods at Firestone Country Club, I thought for a moment about buying a bottle of water. Shade was sparse and I grew sweaty and thirsty as I tried to keep pace with the tournament gallery on Firestone's rolling grounds.
View Web Page
Competitive Business Strategy: Find your playground
Does your business have a clear and well-articulated statement of strategy?
If not, you are at a disadvantage. You might have heard it said, “If you don’t know where you’re going, any road will get you there.
Booking.com, Doritos, Hellmann’s, Michelob Ultra, and Reese’s Win the Super Bowl Commercial Test™
Last year, we published “How to Critique Super Bowl Commercials” and the details of our proprietary, secret-sauce Super Bowl Commercial Test™.
View Web Page
Pick Super Bowl Ads Like the Pros
Eighty percent of Super Bowl ads don't sell. That's according to a new study by the research firm Communicus. And, article after article, like Advertising Age's most recent one titled, "Under Review: Is Super Bowl Worth $4 million?" (January 21, 2014) jam the pundit backstory to the big game.
View Web Page
Building Durable Competitive Advantage
Warren Buffet, the “Oracle of Omaha” and arguably one of the greatest investors of all time, is a man whose perspective is widely respected across a variety of business disciplines. His yardstick for selecting companies in which he might invest also measures up in the brand-building world.
View Web Page