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Old-Fashioned Approach Still Works for Adam’s Men’s Clothier

Friendly faces, quality products, on-site tailoring and competitive prices make store Stark County’s men’s clothing king. Adam Goldman took a shot at opening his own men’s specialty clothing store 26 years ago. The lessons he’s learned serve him well today.

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Repositioning a Brand: JCPenney showed brand reinvention can stretch only so far

The fortunes of JCPenney in recent years have ebbed and flowed (ebbed, mostly) in a manner that has become a textbook case about the folly of reinventing a brand with little regard to the position it already owns. This shows the challenges behind repositioning a brand.

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Ground control to Elon Musk

Elon Musk is widely known for his willingness to invest his mind and his riches to stretch the envelope on a variety of frontiers, from automobiles to software to outer space travel. Along the way, Musk has been the architect of brands that are leaders in their respective categories.

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Differentiate or Die by AI

One of Jack Trout’s most popular works – Differentiate or Die – was published in 2000, just after the Y2K “scare. ” The technology bubble was about to burst, and changes to our way of living and thinking due to the 9/11 disaster were just around the corner.

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Moral-based capitalism still best bet

Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism. “The point is, ladies and gentlemen, that greed . . . is good. Greed is right.

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Has Dr. Frankenstein Become a Celebrity Chef?

The sometimes-scary story of strange food brand collabs.  

Sit down, relax, and join me in sharing food and drink that combines some flavors you would never have thought of (or asked for).

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Convenience, Amenities & Community Impact Make CAK the Right Choice

Travelers are one stop away from anywhere in the world at Akron-Canton's very own airport; Work is now under way to revolutionize the passenger experience. Akron-Canton Airport President & CEO Ren Camacho speaks at many community gatherings. When he says, "This is your airport," he means it.

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Brand Purpose: Beyond features and benefits, companies win with their whys

Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains. Then we shifted to something with more personal relevance: product benefits.

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Company Mission: Why does your company do what it does?

Why do we pay $1,000 for an iPhone X? Why do we pay $5 for a cup of coffee?

Many companies struggle to find their “why,” also known as their company mission.

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The Magnificent Seven: Best marketing books ever

If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time. Hewlett-Packard co-founder David Packard famously said, “Marketing is far too important to leave to the marketing department.

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