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When To Use Social Media Advertising
Google "social media advertising" and you will get all sorts of opinions on whether advertising in social media makes sense. One blog entry says that now's the time to start before it gets too crowded, and another says it's past its prime.
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Repositioning, Positioning's Twin Concept. Its Emergence Is Timely.
Positioning has become the most powerful concept in marketing. Positioning has a twin concept that has received little attention. In Jack Trout's latest book, Repositioning, released in October 2009, this twin concept is finally emerging into the light of the marketplace.
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Starbucks: Instant Bad Karma
Starbucks Devalues Its Brand - To Go!
Starbucks has become a target over the last year or so with both Dunkin' Donuts and McDonald's repositioning the coffeehouse chain to set up their own competitive positions.
Domino's Positioning: Are You Gonna Finish That Cardboard?
We Guarantee a Bad Product - Fast!
Let me see if I have this right: A major brand is spending lots and lots of money telling us that for years and years its product has always been lousy. Until now, that is. Thanks, Domino's.
A New Year... A New Day For The Google Page Listing
With the velocity we face in the digital age, a review of what we "know" reveals that it doesn't take a year for that knowledge to become outdated. In fact, sometimes it only takes a few weeks.
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Using a Positioning Map to Identify Brand Perception: Part 2
In the first part of the positioning map discussion, I explained how a positioning map is a useful tool to identify brand perception. In this piece, I will explain how to create one and use it in your planning.
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Google Instant: Is it a Search Engine Positioning Game-Changer?
On Sept. 8, Google announced its new search functionality: Google Instant. This new search feature only works when a user is logged into a Google account.
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Xerox Stretches its Brand Positioning
The lead sentence in a recent Wall Street Journal article reads, "Xerox Corp. is launching its most expensive advertising campaign in two decades, as Chief Executive Ursula Burns looks to reposition the company as more than just a copier maker.
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Does Your Marketing Message Align With Your Brand Positioning Strategy?
The best thing you can do to strengthen your brand is to develop a brand positioning strategy that differentiates it from competitors. *
And one of the worst things? Create an ad campaign or advertising message that doesn't align with that position.
Go Blue! Or Not? That is the Question
Blue Buffalo and Purina are embroiled in a battle. A relative newcomer to dog food, Blue Buffalo says it uses nothing but the best natural ingredients and no byproducts. Since being founded in 2001, Blue Buffalo has claimed to manufacture and sell the healthiest dog food available.
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