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Brand Positioning Agency

The Point of Brand Positioning WHY NOW? The "triple threat" of marketing in today's world is: Positioning provides the prospect choice. Countless marketers, all offering their own propositions, are competing for the same time, attention and money you are. In any category, the glut of choices is paralyzing.

How to Make a Positioning Map

The Appreciative Discovery® How to make a positioning map and why it matters. Appreciative Discovery Sessions typically range between 3 - 4 hours. Effective marketing begins  with getting your positioning right.

Positioning

Positioning Strategy Positioning is the process by which a brand (a product or service) is marketed with the goal of owning a meaningful and differentiated idea in the mind of the customer. Seems simple enough.

Buzz Marketing

Buzz Marketing Spread your position through word-of-mouth buzz Buzz that’s effective gains “stickiness” in your customer's mind.

Media Negotiation Agency

Cleveland Ad Agency

Innis Maggiore Ranks Among Top Cleveland Ad Agencies For almost 20 years running, Innis Maggiore has been named one of the largest ad agencies in Cleveland by Crain's Cleveland Business.

Loyalty Program Agency

Incentive Programs Agency Loyalty is Too Valuable to Leave to Chance It costs 5 times more to acquire new customers, so increasing loyalty improves the bottom line. Incentive programs motivate loyalty and loyalty is worth a lot.

Go-To-Market Strategy

How Positioning Drives Your Go-To-Market Strategy (GTM) Are you managing your brand with random acts of marketing, and reacting to the whim of each of your sales team’s requests for their own sell sheets? Thoughtful, strategic, intentional planning is always better than reacting to last-minute, random organizational “ideas.