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Think like a start-up when developing your company mission

Early and often over the history of this column our counsel has been about the importance of strategy in marketing our products and services and in the company mission. We say it often because it is so critical. It cannot be overstated.

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Business Strategy: After finding your ‘why,’ it’s time to execute

Vision without execution is hallucination. Some say Thomas Edison said that. Others say Einstein. Whoever said it got it right. The ability to execute is inherent in good strategy. But the strategy won’t execute itself.

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Listening to customers improves understanding

Jack Welch, longtime CEO of General Electric, was known for his wise counsel on all manner of business matters. One of his famous quotes really hits home for companies as they come to terms with the importance of their relationships with customers.

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Branding & Social Responsibility: Ability to respond an important responsibility

Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton. It's a case study in branding and social responsibility.

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Old theory still explains a lot about business today

Psychologist Abraham Maslow in 1943 introduced a concept that today can help guide how we run and promote our businesses to achieve greater success. It's still relevant in advertising psychology today. You might remember Maslow’s “Theory of the Hierarchy of Needs” from your Psychology 101 class.

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Seasoned Super Bowl advertisers win on defense

The Patriots, keepers of the Empire, struck back Sunday, marking the sixth win for the oldest coach and oldest quarterback ever to win a Super Bowl. The game was eked out in slow, lethargic doses with only a few flashes of offense to break the comatose.

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7 greatest brand positions excel in 3C test

Brands that become great do so because their positions pass the 3C's test with straight A's. All great brands have clearly defined ideas that differentiate against competitors. That's the first C.  Their ideas are highly meaningful and relevant with customers, the second C.

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Sharpen your focus for marketing magnificence

Smart marketers recognize they become stronger when they focus and reduce the scope of their activities. As powerful as the sun is with trillions of kilowatts of energy, the oceans aren't boiling. A laser, with only a few watts of energy, can drill a hole in a diamond.

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Core Values Still Digging Up Success for Beaver Excavating

High-quality service at a fair price is as important today as when Don Sterling founded the company in 1953; Day-to-day operations to soon transition to third generation.

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As the World Changes, Much Stays the Same at Pizza Oven

DiPietro family employs more than 400 Stark Countians; invests millions of dollars into its multiple businesses and our community. Some things have changed since Joe “Papa Bear” and Georgia DiPietro opened the first Pizza Oven in 1956 on West Tuscarawas in Canton.

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