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By Dick Maggiore and Mark Vandegrift

Dick Maggiore

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Differentiation Needed for Strategic Leadership

Strategic Leadership: CEOs must define, promote differentiation

The foundation for effective strategic leadership is thinking through your organization’s difference, defining it and establishing it, clearly and visibly...

Community Brand ArtsinStark

ArtsinStark: The arts color Stark County’s brand

If I were a painter, I would love adding color to my canvas. If I could sculpt, my clay would take the shape of inspirational people.

Causes of Creative Thinking in Marketing

Creative Thinking in Marketing: Reaching brains through sweaty palms

‘Creatives’ conjure the words, pictures and sounds that drive advertising messages into our minds. Creative thinking in marketing is what helps drive results. Creative.

Positioning in Marketing a Professional Business Firm

Positioning delivers when marketing a professional business firm

Legion are the tales of marketing battles waged by brands that consumers see on retail shelves.

Why Support Local Retail

Support Local Retail: It’s a jungle out there

 

 

Numbers 11-16 Immutable Laws of Marketing

Advertise better with 22 immutable laws of marketing as inspiration

Jack Trout and Al Ries inspired a generation of advertising and marketing executives and creative directors when they published “The 22 Immutable Laws of Marketing,” and for good reason.

Numbers 5-10 Marketing Strategy and Laws

Marketing strategy and laws guide wins in marketing warfare

In science and society, laws come together in systems to lend order, guide actions and produce results or outcomes.

Numbers 1-4 Marketing Laws

Best marketers benefit by applying marketing laws in their work

Wouldn’t it be great if there were truly immutable marketing laws to help us with marketing our products and services? There are laws in nature.

Going too Far New Coke Failure

‘New Coke’ Failure: Why decision was too far out to swallow

In spite of the fact that tests showed the new formula tasted better than old Coke, customers believed otherwise.

JCPenney Repositioning a Brand Failure

Repositioning a Brand: JCPenney showed brand reinvention can stretch only so far

The fortunes of JCPenney in recent years have ebbed and flowed (ebbed, mostly) in a manner that has become a textbook case about the folly of reinventing a brand with…

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PositionistView®

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

January 5, 2022

With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy…

June 29, 2021

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.

June 23, 2021

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

April 7, 2021

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.

April 7, 2021

The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t.

Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

January 18, 2022
CANTON, Ohio (Jan. 18, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two new associates.
November 2, 2021
CANTON, Ohio (Nov. 2, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two fall interns, one in the Digital Marketing department and one in its Creative department.
October 26, 2021
CANTON, Ohio (Oct. 26, 2021) – Innis Maggiore, the nation’s leading positioning ad agency, today announced it has been awarded General Services Administration (GSA) approved certification. This certification allows the ad agency to sell to United States government agencies as well as state and local entities through the GSA.
October 12, 2021
CANTON, Ohio (October 12, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that it earned a Healthcare Advertising Award, the oldest, largest and most widely respected advertising competition in the healthcare industry.
September 23, 2021
CANTON, Ohio (September 23, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that Drew Dailey and Noah Whittington have joined the agency as web developers.