The foundation for effective strategic leadership is thinking through your organization’s difference, defining it and establishing it, clearly and visibly...
‘Creatives’ conjure the words, pictures and sounds that drive advertising messages into our minds. Creative thinking in marketing is what helps drive results. Creative.
Legion are the tales of marketing battles waged by brands that consumers see on retail shelves.
Jack Trout and Al Ries inspired a generation of advertising and marketing executives and creative directors when they published “The 22 Immutable Laws of Marketing,” and for good reason.
In science and society, laws come together in systems to lend order, guide actions and produce results or outcomes.
Wouldn’t it be great if there were truly immutable marketing laws to help us with marketing our products and services? There are laws in nature.
In spite of the fact that tests showed the new formula tasted better than old Coke, customers believed otherwise.
The fortunes of JCPenney in recent years have ebbed and flowed (ebbed, mostly) in a manner that has become a textbook case about the folly of reinventing a brand with…
PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.
With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy…
Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.
Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.
The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t.
From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.