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By Dick Maggiore and Mark Vandegrift

Tag
Tagged with: Brand Positioning Strategy

Marketing Message Aligns with Brand Positioning Strategy

The best thing you can do to strengthen your brand is to develop a brand positioning strategy that differentiates it from competitors. And one of the worst things? Create an ad campaign or advertising message that doesn't align with that position. It's a sure way to confuse your customers, cause people to question your business acumen, and lose lots of money trying to recover from lost sales or market share...