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By Dick Maggiore and Mark Vandegrift

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Tagged with: Customer

Reaching and Understanding your Customer

Only when we know what is motivating our prime prospect are we able to find our differentiating idea, our position.

3-Cs Test for Brand Differentiation

Differentiating your brand may prove quite a challenge. When we work with our clients on determining their differentiating idea we put them through our proprietary Appreciative Discovery®.

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