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Tagged with: Marketing Messaging
Vision without execution is hallucination. Your strategy determined and decisions made, it's time to execute.
It starts with the category. That’s the way our brains work. We think category first, then brand. A very contagious disease is spreading rapidly across the globe: infobesity.
Wouldn’t it be great if there were truly immutable marketing laws to help us with marketing our products and services? There are laws in nature.
The foundation for a brand’s position is that it can only stand for one thing, but there are gray areas. For example, does the Heinz brand stand for the idea of “condiments?” If so, they can extend their line from ketchup to mustard, and even mayonnaise...
Other than creating the brand’s name, the development of tagline might be marketer’s most important task.