Tag
Tagged with: Marketing Strategy

Marketing strategy is first about finding your difference, then finding the best way to get your differentiating idea into the minds of your prospects and customers...

It starts with the category. That’s the way our brains work. We think category first, then brand. A very contagious disease is spreading rapidly across the globe: infobesity.

Legion are the tales of marketing battles waged by brands that consumers see on retail shelves.

In science and society, laws come together in systems to lend order, guide actions and produce results or outcomes.

If success were easy, history would not be filled with numerous flops from advertisers. Not always are ads built on strong Super Bowl marketing strategy.