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It's 2012 so surely we've moved past the humdrum of basic search.
On Sept. 8, Google announced its new search functionality: Google Instant. This new search feature only works when a user is logged into a Google account.
With the velocity we face in the digital age, a review of what we "know" reveals that it doesn't take a year for that knowledge to become outdated.
The world of news releases and public relations is in the midst of a major transformation, the likes of which PR and journalism have never experienced. Change scares people.
Search engine marketing, or as it's frequently called, SEM, is a term referring to any marketing strategy designed to increase website visibility among search engine results in order to increase…
One of the principles of positioning is that there is a specific universe who cares about your difference.