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From lipstick laying in a drawer to shower shelves stocked with luxurious shampoos, there’s no denying the beauty industry’s strong foothold in the global economy.

There’s no denying the topic of AI has consumed nearly every industry.

A good brand identity strategy cranks marketing up to 11. Nigel Tufnel of Spinal Tap knows the power of strategy.

In the digital age, it can be easy to overlook traditional tactics like outdoor or out-of-home (OOH) advertising.

As we welcome Independence Day celebrations, most Americans think of iconic American imagery — often hot dogs, burgers, summer nights, and baseball! The oldest American sport often recalls childhood memories…

AI in Paid Search Advancements on Google With the airing of Google Marketing Live (GML) just a few weeks ago, marketers were updated on all the new features that will soon…

Because that’s the result of the brand partnership between McDonald’s and Krispy Kreme.

My brother texted me the above screen shot, and it made me ponder the question: Who is the arbiter of truth? Are we really turning this over to machines to…

Southwest Airlines was founded with a clear mission — to provide low-cost, convenient airfare for patrons.

There’s Poppi, Popwell, Olipop, Culture Pop, and now Simply Pop.