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AI in Paid Search Advancements on Google With the airing of Google Marketing Live (GML) just a few weeks ago, marketers were updated on all the new features that will soon…

Because that’s the result of the brand partnership between McDonald’s and Krispy Kreme.

My brother texted me the above screen shot, and it made me ponder the question: Who is the arbiter of truth? Are we really turning this over to machines to…

Southwest Airlines was founded with a clear mission — to provide low-cost, convenient airfare for patrons.

There’s Poppi, Popwell, Olipop, Culture Pop, and now Simply Pop.

When it comes to driving business growth, turning your attention to marketing stands out as one of the most important strategies to company success.

I’ve been asked about a couple dozen times now, “What did you think of that Jaguar ad?” My response is always, “Well, it’s interesting…” and I stop there because most…

Last year, we published “How to Critique Super Bowl Commercials” and the details of our proprietary, secret-sauce Super Bowl Commercial Test™.

Maybe it’s something in the air … or maybe even in the onions, but it’s clear that something’s rotten in the state of PR crisis management strategies.

Over the past year, the presence of AI-generated content has exploded across platforms like Google, including everything from generative fill to social media posts to blog articles.