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It is said social media has changed communication. It hasn't. Communication is the same as it always has been. Message. Sender. Receiver. Social media's problem is the receiver.

Despite Super Bowl XLVII's historic 35-minute third-quarter blackout, the Big Show of Super Bowl advertising, what actor Bob Odenkirk's character in the Samsung Galaxy ad calls "El Plato Supremo!" went…

Building a strong brand is not easy. Few do it. It takes the right strategy for differentiation plus factors of focus and commitment as measured by time and money.

FedEx founder Fred Smith wrote an economics paper while at Yale.

One of the primary principles of positioning is that minds don't change, at least not easily.

Imagine you have a great idea for a new product or service. The business plan is written and the profit potential looks promising.

This Father's Day, Dove® wants to sell more product. So, it has jumped gender and journeyed into product line extension land.

It's 2012 so surely we've moved past the humdrum of basic search.

Innis Maggiore attended three weeks of Facebook Bootcamp this past fall in search of the best social media positioning tips. Most of our associates attended the six-webinar series.

Today we send out a hearty "thank you" to all of our positioning friends who read and responded to Lorraine Kessler's excellent analysis of the best (and worst) Super Bowl…