Scroll To Top

By Dick Maggiore and Mark Vandegrift

Dick Maggiore

""

Keyword and Organic Google Search

Your business and your competitors have been Googlized. Google is the new Yellow Pages for everything.

Elon Musk Pace Emotion Human Behavior

Elon Musk is widely known for his willingness to invest his mind and his riches to stretch the envelope on a variety of frontiers, from automobiles to software to outer…

Kaepernick Nike Controversy

Nike just did it. We were taught in business school not to mix the brand with politics. Conventional branding wisdom says it would be brand suicide.

Competitive Advantage Positioning Map

Today, more than ever, businesses need the right strategies to compete and win in the hyper-competitive marketplace.

Brand Extension Heinz Mayo

It happens every time I give talks here and around the country on brand positioning and brand extension. Rather than using PowerPoint presentations, I use products as props.

Digital Branding B2B Sales

Brand positioning is designed to tee up sales — a mission as important as ever with today’s plethora of digital branding opportunities to engage and motivate our customers and prospects.

Branding and Social Responsibility Innis Maggiore

Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton.

Brand Repositioning Misses Toys R Us

Beyond my office window, directly across Whipple Avenue, sits the once mighty, and now vacant, Toys “R” Us building.

Listening to Customers Builds Success

Jack Welch, longtime CEO of General Electric, was known for his wise counsel on all manner of business matters.

Competitive Business Strategy Area Innis Maggiore

Does your business have a clear and well-articulated statement of strategy? If not, you are at a disadvantage.

1 2 3 4 5 6 ... 14