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Innis Maggiore - Product Brand Category

Brand categories great for selling, lousy for unifying our world

The numbers are mind boggling.

Innis Maggiore - Compelling Content

Winning, compelling content inspires audience to engage, buy

In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.”

Innis Maggiore- Crossing the Creepy Line

We've crossed the 'creepy' line

Have Google and Facebook crossed the creepy line?

Innis Maggiore - 2019 Super Bowl Ads

Seasoned Super Bowl advertisers win on defense

The Patriots, keepers of the Empire, struck back Sunday, marking the sixth win for the oldest coach and oldest quarterback ever to win a Super Bowl.

Innis Maggiore - Email Marketing

Effective email marketing requires planning

Effective email marketing campaigns planned and delivered to a targeted audience at the right time can provide the highest return on investment of any digital marketing channel — by twice,...

Innis Maggiore - Advertising Psychology

Old theory still explains a lot about business today

Psychologist Abraham Maslow in 1943 introduced a concept that today can help guide how we run and promote our businesses to achieve greater success. It's still relevant in advertising psychology today.

Innis Maggiore - Content Marketing

'Content marketing' lifts brands, engages customers

Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common.

Innis Maggiore - Advertising Budget

Crunch numbers to calculate advertising investment

An investment in advertising is key to driving sales and growing the organization, but despite its importance, an advertising budget is a difficult decision for many companies.

INMA 0286 Snow Blower On Beach 941x627

Sears' saga found in snowblowers

Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”

Innis Maggiore - Google Search

Want to win in Business? Google it

Your business and your competitors have been Googlized.

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AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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GuideStone

Performance guided by values.

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BellStores

Keeping the family on full.

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Custom Auto Body

Custom to the rescue!

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Artisa

Live Life Uncottaged

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GOJO

Leader in skin health and hygiene.

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Stark Community Foundation

Connecting people to the causes they care about.

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Baird Brothers

Old school hardwood. Modern accessibility.

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MID'S

True Sicilian pasta sauce.

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Beese Fulmer

Stay rational. Invest long term.

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CSE Federal Credit Union

The Local Alternative

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NILodor

Invented Pet Odor Control Technology

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Stark Library

Where everything is free®

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Old Carolina

Authentic Carolina-style barbecue.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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Digital Marketing vs Sales: Digital dictates need to reset sales and marketing August 22, 2019

When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.Dad wanted information and the car dealer had it. The dealer used that information as bait to get you in to the dealersh...

Trout's seven 'Abouts' shape marketing strategy July 25, 2019

Marketing strategy is first about finding your difference, then finding the best way to get your differentiating idea into the minds of your prospects and customers.The explosion of choice for the consumer is the direct ...

Want to be like Buffet and Socrates? Read! July 10, 2019

No less an authority than Warren Buffett believes reading is essential to business success. A Columbia University student asked Buffett what he could do to prepare for his career. Buffett thought for a few seconds ...

Advantages to being first June 27, 2019

One of the easiest ways to be remembered is to be first.Do you remember who was the first person to fly solo across the North Atlantic? Charles Lindbergh, of course. But who was the second? He was Bert Hinkler, considere...

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Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot Learn More

Haidet awarded Innis Maggiore Endowed Scholarship for Communications Learn More

Innis Maggiore Only Full-Service Agency in Ohio to Achieve SharpSpring’s Gold Certification Partner Status Learn More

Innis Maggiore hires web developer and project manager, and promotes art director Learn More