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Want to be like Buffet and Socrates? Read!

A Columbia University student asked Buffett what he could do to prepare for his career.

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Advantages to being first

One of the easiest ways to be remembered is to be first.

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7 greatest brand positions excel in 3C test

Brands that become great do so because their positions pass the 3C's test with straight A's.

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Deming’s gift to marketers: Test. Optimize. Repeat.

William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing.

Repositioning Your Brand Innis Maggiore 996x600 mac vs pc

Repositioning Can Deliver The Advantage Your Business Needs

We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means.

Gilmore 996x600

Nike Tagline: How to execute the perfect tagline

Gary Gilmore was strapped to a chair on the morning of Jan. 17, 1977, wearing a T-shirt and a bag over his head.

Innis Maggiore - Find Your Brand Positioning

Find your brand positioning: Play your Cs to win in marketplace

Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?

Innis Maggiore - Marketing Books

The Magnificent Seven: Best marketing books ever

If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.

Innis Maggiore - Product Brand Category

Brand categories great for selling, lousy for unifying our world

The numbers are mind boggling.

Innis Maggiore - Compelling Content

Winning, compelling content inspires audience to engage, buy

In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.”

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AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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BellStores

Keeping the family on full.

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Custom Auto Body

Custom to the rescue!

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Artisa

Live Life Uncottaged

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Baird Brothers

Old school hardwood. Modern accessibility.

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MID'S

True Sicilian pasta sauce.

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DragonSkin

A monster of a new product to save critical communications.

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GOJO

Leader in skin health and hygiene.

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Beese Fulmer

Stay rational. Invest long term.

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KFC

Finger lickin' good.

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GuideStone

Performance guided by values.

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BAM! Healthy Cuisine

The first good-for-you food that tastes good.

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AultCare

Affordable, locally managed health insurance.

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Stark Community Foundation

Connecting people to the causes they care about.

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CSE Federal Credit Union

The Local Alternative

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NILodor

Invented Pet Odor Control Technology

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Stark Library

Where everything is free®

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Midwest Industrial Supply

Consider it done.

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Canton Museum of Art

The Discovery and Exploration of Art

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Old Carolina

Authentic Carolina-style barbecue.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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POSITIONISTVIEW® View All Subscribe

How to Market During a Crisis April 20, 2020

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.” In other words, “never let a crisis go to waste.” Capitalizing on our current opportunity is ...

Moral-based capitalism still best bet February 19, 2020

Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism.“The point is, ladies and gentlemen, that greed ... is good. Greed is right. Greed works,” said Gekk...

Super Bowl LIV Advertising: The game behind the game January 28, 2020

(As seen in Crain’s Cleveland Business.)
Will more brands brave the political fray in 2020?For many years, advertisers were cautioned not to mix brands with politics. Conventional wisdom said choosing sides was commercia...

Get your 3M’s right to grow your business January 15, 2020

Start this year off right by fixing your marketing to deliver the advantage your company deserves.Most of your troubles can be solved by effective marketing. If you’re not able to keep customers and find news ones, nothi...

AGENCY NEWS View All RSS

Innis Maggiore launches Stimulate Our Stark (SOS) initiative Learn More

Innis Maggiore adds IT manager, copywriter Learn More

Innis Maggiore is golden with 11 awards at Akron ad competition Learn More

Innis Maggiore earns two 2019 WebAwards Learn More

During the national COVID-19 emergency, Innis Maggiore is conducting business as usual. Please continue to contact your account manager using your preferred means of communication.