William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing.
We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means.
Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?
The numbers are mind boggling.
In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.”