Vision without execution is hallucination.
In last week’s column, we discussed the importance of finding your “why” — the reason your company does what it does beyond making money. It’s wrapped around a higher purpose.
Why do we pay $1,000 for an iPhone X? Why do we pay $5 for a cup of coffee?
Early and often over the history of this column our counsel has been about the importance of strategy in marketing our products and services and in the company mission.
According to a recent report, Stark County’s population will continue to decrease, get older and have fewer dollars if our community stays on its current trajectory.
Silly and sentimental. Advertisers play it safe this year.
In Super Bowl advertising, it might be the year of the familiar — familiar advertisers, familiar celebrities, familiar teasers, familiar promotional stunts and humor.