It happens every time I give talks here and around the country on brand positioning and brand extension.
Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton. It's a case study in branding and social responsibility.
Beyond my office window, directly across Whipple Avenue, sits the once mighty, and now vacant, Toys “R” Us building.
Remarkably, 95 percent of CEOs whose companies use content marketing as a marketing tactic report they believe it has had no effect on their businesses.
Does your business have a clear and well-articulated statement of strategy?
Canton and the National Football League have been the perfect pair for nearly 100 years, the peanut butter and jelly of the sports world.