Search Results

Your search results for "An increased amount of cerebrospinal fluid within the brain is termed:" are below. Click tabs to filter by type.

Brand categories great for selling, lousy for unifying our world

The numbers are mind boggling. Our amazing brains are wired with 100 billion cells, which researchers have found on average send signals 10 times per second. Each brain cell connects to 5,000 other brain cells, which means every time a cell fires, 5,000 other cells receive a signal.

View Web Page

Emotional Appeal: If we win the heart, we will win the mind

We make decisions with the ‘emotional’ side of our brain, then we rationalize the decision with the ‘thinking’ side of our brain. Emotional appeal drives us to rational decision.

View Web Page

Ground control to Elon Musk

Elon Musk is widely known for his willingness to invest his mind and his riches to stretch the envelope on a variety of frontiers, from automobiles to software to outer space travel. Along the way, Musk has been the architect of brands that are leaders in their respective categories.

View Web Page

Political Advice for Candidates and Marketers: Brand Perception Trumps Rationality

One of the primary principles of positioning is that minds don't change, at least not easily. If you are like me, the natural inclination is to argue with this principle.

View Web Page

Tropicana: A Lesson In Brand Creative

There has been a lot of talk, by marketing experts and consumers alike, about the debacle of Tropicana's new packaging and brand creative.

View Web Page

Know Thy Category: A key in marketing communication strategy

It starts with the category. That’s the way our brains work. We think category first, then brand. A very contagious disease is spreading rapidly across the globe: infobesity. It’s an epidemic we’ve discussed previously. If information were calories, we’d all be obese. Infobesity has affected the human attention span.

View Web Page

Creative Thinking in Marketing: Reaching brains through sweaty palms

‘Creatives’ conjure the words, pictures and sounds that drive advertising messages into our minds. Creative thinking in marketing is what helps drive results. Creative.

View Web Page

Checklist for Choosing a Marketing Agency

When it comes to driving business growth, turning your attention to marketing stands out as one of the most important strategies to company success.

View Web Page

Forging strategy for strengthening Stark County

An important report about recommendations for strengthening Stark County has huge ramifications for those of us who live, work and play here.

View Web Page

Repositioning: Can BP Clean Up Its Marketing Mess?

I worked for BP 11 years, as copywriter and creative director at its agency prior to the Amoco merger.

View Web Page