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Jack Trout's Original Positioning Article

There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.

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Display Advertising

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Website Accessibility

Website Accessibility The Modern Storefront A Braille screenreader is used to interpret a website's content for a visually impaired user. The modern storefront no longer exists solely on the streets or lining the perimeter of a mall.

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Sweepstakes Official Rules & Regulations

INNIS MAGGIORE “POSITIONING I. Q. ” CONTEST OFFICIAL RULES & REGULATIONS
1. Eligibility: this campaign is open only to those who enter on innismaggiore. com/contest.  Must be 18 years old as of the date of entry.

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Healthcare

The leading marketing strategy from a healthcare advertising agency There are three core qualities you should be looking for in a marketing partner. Innis Maggiore is a full-service healthcare advertising agency that has all the capabilities to handle your marketing needs.

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How to Make a Positioning Map

The Appreciative Discovery® How to make a positioning map and why it matters. Appreciative Discovery Sessions typically range between 3 - 4 hours. Effective marketing begins  with getting your positioning right.

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Go-To-Market Strategy

How Positioning Drives Your Go-To-Market Strategy (GTM) Are you managing your brand with random acts of marketing, and reacting to the whim of each of your sales team’s requests for their own sell sheets? Thoughtful, strategic, intentional planning is always better than reacting to last-minute, random organizational “ideas.

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On-Pack Promotions Agency

On-Pack Promotions Agency Stand Out at the Absolute Moment the Buying Decision is Being Made On-pack promotions can be picked up, examined at length, and evaluated in the moment.

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Audio Streaming

Audio Streaming The right audio advertising ad agency can help you achieve breakthrough results Audio advertising strongly engages your audience Audio streaming is Radio 2. 0. It offers the reach and emotional engagement of traditional radio along with the targeting and trackability of digital programmatic.

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Focus Groups & In-Depth Interviews

Focus Groups and In-Depth Interviews Utilize First-Hand Feedback from Your Customer Base Focus groups provide a level of personal face-to-face interaction that is most valuable. Customers are always leaving feedback for companies, yours included, be it through social media, third-party review sites like Yelp or directly on your website.

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