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Jack Trout's Original Positioning Article

There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.

iMail®

Marketing Automation Done SmartOur iMail® service is paired with our SharpSpring product offering to supercharge your marketing automation and content marketing. iMail comprehensive content marketing through direct emailing, social media management, tracking analytics, landing page generation and more can boost any marketing efforts.

Employee Relations Consultants

Employee relations consultants help drive your position … from the inside out You’ll reap rewards if your employees understand what makes your products stand apart. Drive your difference into the minds of your team members so they can live and breathe your position in everything they do.

Positioning

Positioning Strategy Positioning is the process by which a brand (a product or service) is marketed with the goal of owning a meaningful and differentiated idea in the mind of the customer. Seems simple enough.

Energy

Energy company marketing that helps you stand out and cut through the clutter Big challenges for energy companies today. Innis Maggiore’s emphasis on positioning and strategic messaging makes us a perfect fit for the energy industry.

Healthcare

The leading marketing strategy from a healthcare advertising agency There are three core qualities you should be looking for in a marketing partner. Innis Maggiore is a full-service healthcare advertising agency that has all the capabilities to handle your marketing needs.

Audio Streaming

Audio Streaming The right audio advertising ad agency can help you achieve breakthrough results Audio advertising strongly engages your audience Audio streaming is Radio 2. 0. It offers the reach and emotional engagement of traditional radio along with the targeting and trackability of digital programmatic.

Website Accessibility

Website Accessibility The Modern Storefront A Braille screenreader is used to interpret a website's content for a visually impaired user. The modern storefront no longer exists solely on the streets or lining the perimeter of a mall.

Radio Advertising

Radio Ad Agencies: Still Riding the Airwaves of Today The right radio ad agency connects the rational and the emotional aspect of your brand. Radio remains a prominent feature of contemporary daily life, filling the airwaves on your way to work, in stores, and in your home.

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