Search Results

Your search results for "The Move Caddies" are below. Click tabs to filter by type.

#Halfpops uses #fullygenius targeted digital promotion to gain exposure

Who would have thought our very own web developers would be the prime audience for a highly targeted digital promotion? When I saw our web and content marketing team display a major affinity for Halfpops’ “coder challenge,” I had to investigate the campaign.

View Web Page

Brand Differentiation Is Why We Care

Positioning is the foundation to building a stronger, more valuable and sustainable product or service. Consumers come face to face with the principle of brand differentiation every day but hardly pay much attention because, well, it’s just there.

View Web Page

What’s in a name? Only everything, including brand name value

From a marketing standpoint, the most important decision you can make is what to name your product or service. The right choice brings significant brand name value. A business’ or product’s name is one of its most important assets.

View Web Page

Election Season: Competitive positioning strategy wins

The better candidate doesn’t always win. Candidates with the better competitive positioning strategy do. Voters need to feel an emotional connection. Trump vs. ClintonWe just couldn’t help ourselves. The 2016 presidential election campaign is like no other.

View Web Page

Brands must be smart about their social media content strategy

Businesses churn out more and more messages, but ‘engagement’ from customers isn’t keeping pace. There’s only so much an audience can absorb. Businesses churned out three times more messages in the past year, but their prospects and customers didn’t pay any more attention to them. Not good.

View Web Page

Century-old book speaks to 2016 business challenges, positioning strategy

Solutions, when found, will be simple and obvious — but only in retrospect.

View Web Page

What we can learn from Xerox and brand failures

Company failed (and failed again) when it strayed from its established core position. The basic positioning principle applies regardless of the size of your business or whether you sell to consumers or other businesses.

View Web Page

Know where to aim with focused marketing strategies

No matter how great the tactics, you can’t win without the right strategy. How can you know where to aim if you don't start with focused marketing strategies?

Time and time again, we find that great execution can’t overcome bad strategy.

View Web Page

Johnson Controls-Pro Football Hall of Fame Village deal is brand-building genius

Agreement announced Nov. 18 becomes day when excellence met excellence in Stark County. Chances are, most readers of The Canton Repository hadn’t formed much of an image about the Johnson Controls brand before last week, but that most certainly will change soon.

View Web Page

Tendency to tinker your marketing business plan often too tempting

Sometimes the right thing to do is to do nothing, and that takes discipline. In marketing, as in investing, sometimes the right thing to do is to do nothing. But the tendency to tinker with your marketing business plan is often too tempting. Doing nothing is a decision.

View Web Page