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Go-To-Market Strategy

How Positioning Drives Your Go-To-Market Strategy (GTM) Are you managing your brand with random acts of marketing, and reacting to the whim of each of your sales team’s requests for their own sell sheets? Thoughtful, strategic, intentional planning is always better than reacting to last-minute, random organizational “ideas.

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Social Media Management

Talk to the world with a social media agency Social media is a must-have if you’re trying to be a force in any marketplace. Social media strategies have the power to reach groups who would otherwise never come in contact with your brand.

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Buzz Marketing

Buzz Marketing Spread your position through word-of-mouth buzz Buzz that’s effective gains “stickiness” in your customer's mind.

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Secondary Research Firm

Secondary Research Firm Finding the Best Information in a Sea of Knowledge Hiring a secondary research firm to validate your findings or discover new secondary sources can pay off in spades. With an estimated 2 billion websites, an estimated 1.

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Cause-Related Marketing Agency

Cause-Related Marketing Agency A Natural Part of Our Culture Innis Maggiore enjoys a legacy of helping charities or other causes large and small with our branding expertise and our full complement of marketing capabilities Maybe it’s because our agency has always been devoted to our community.

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Customer Behavior Modeling Firm

Customer Behavior Modeling Firm Predictive results with a customer behavior modeling firm. Innis Maggiore can help you understand your future markets better, with customer behavior modeling. See the future of your marketing with customer behavior modeling.

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How to Make a Positioning Map

The Appreciative Discovery® How to make a positioning map and why it matters. Appreciative Discovery Sessions typically range between 3 - 4 hours. Effective marketing begins  with getting your positioning right.

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Investor Relations Firm

Investor Relations Positioning Helps You Stand Out to the Investment Community Positioning can help you stand out to investors by building an economic moat.

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Data Visualization Services

Data Visualization Services Give your data a bridge between interesting and informative. Innis Maggiore can help you see your data in a format that is easy to understand.

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Jack Trout's Original Positioning Article

There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.

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