Search Results

Your search results for "chat gpt create me an image of a blank check for the purchase of land" are below. Click tabs to filter by type.

Not Backing Down: "The King of Beers" Wins Best Positioning Ad of Game 50

Our pick for best positioning ad for Big Game 50 is Budweiser - America's #1 full-flavored lager, 140 years and going strong with no apologies. Reins, Clydesdales, nostrils, snorting, heart pounding and then the visceral . . . Boom-boom, boom-boom, BOOM-BOOM, BOOM-BOOM  . . . No Ponies.

View Web Page

It's Time to Trust the Cloud

For years, you’ve heard the term “the cloud. ” Some people trust it. But many don’t. Small- and mid-size business owners are often skeptical of the cloud. Those who leverage the cloud understand its power and advantages — many to the point of having a cloud marketing strategy.

View Web Page

Foundation for business success boils down to 4 basic principles of marketing questions

With more than 40 years invested in developing advertising campaigns in all sizes and dimensions, we have learned that regardless of the company or product, the foundation for the work boils down to four basic principles of marketing questions.

View Web Page

Brand Differentiation Is Why We Care

Positioning is the foundation to building a stronger, more valuable and sustainable product or service. Consumers come face to face with the principle of brand differentiation every day but hardly pay much attention because, well, it’s just there.

View Web Page

Brands must be smart about their social media content strategy

Businesses churn out more and more messages, but ‘engagement’ from customers isn’t keeping pace. There’s only so much an audience can absorb. Businesses churned out three times more messages in the past year, but their prospects and customers didn’t pay any more attention to them. Not good.

View Web Page

What we can learn from Xerox and brand failures

Company failed (and failed again) when it strayed from its established core position. The basic positioning principle applies regardless of the size of your business or whether you sell to consumers or other businesses.

View Web Page

Combat strategies win wars and help gain competitive advantage in business

Business marketers must know how to play offense and defense, and when it’s best to flank foes. Combat strategies win wars and help gain a competitive advantage in business. The competitive nature of business is such that it’s understandable for business people to compare marketing to war.

View Web Page

Know where to aim with focused marketing strategies

No matter how great the tactics, you can’t win without the right strategy. How can you know where to aim if you don't start with focused marketing strategies?

Time and time again, we find that great execution can’t overcome bad strategy.

View Web Page

Tendency to tinker your marketing business plan often too tempting

Sometimes the right thing to do is to do nothing, and that takes discipline. In marketing, as in investing, sometimes the right thing to do is to do nothing. But the tendency to tinker with your marketing business plan is often too tempting. Doing nothing is a decision.

View Web Page

Consumers Positioned to Rule in 2017: Marketing to consumers is vital

From advertisers’ perspective, capitalizing on Facebook might seem easy, but sound marketing plan still necessary

2017 is designated as the year of the consumer. Marketing to consumers is more important than ever. Go back a few decades and manufacturers ruled the roost.

View Web Page