Search Results

Your search results for "cv services group" are below. Click tabs to filter by type.

Repositioning The Competition

Click here to play video. "Repositioning" in a Time of Competition, Crisis, and Change

On April 29, nearly five hundred business and marketing executives gathered at the John S.

View Web Page

Advantages to being first

One of the easiest ways to be remembered is to be first. Do you remember who was the first person to fly solo across the North Atlantic? Charles Lindbergh, of course. But who was the second? He was Bert Hinkler, considered a better aviator than Lindbergh.

View Web Page

Repositioning with Crisis Communication

Click here to play video. "Repositioning" in a Time of Competition, Crisis Communication, and Change

On April 29, nearly five hundred business and marketing executives gathered at the John S.

View Web Page

Viral Video Marketing: How Being Different, Relevant, & Good Can Get You Far

By now, you and nearly the entire world has had the opportunity to see and hear about the viral video for Susan Boyle, the dowdy-looking Scottish woman who appeared as a contestant on Britain's Got Talent, and shocked everyone with her incredible voice.

View Web Page

In What Condition Is Your Marketing Position?

By now, if you've been reading PositionistView, you're well-versed in what a marketing position is, and how it can greatly affect the strength of your brand. And maybe now (in a down economy) a checkup is in order to discover the condition of your marketing position.

View Web Page

Can Color Affect Your Brand Positioning?

Or, does your brand positioning affect the colors you choose to represent it? The answer should be a resolute "yes" to both questions! Can you imagine drinking a bottle of Coke imprinted with a blue label rather than the familiar red and white? What if you pulled into a BP…

View Web Page

Toyota. Big Brand. Big Trouble

We've all heard the adage, "The bigger they are, the harder they fall. "  Nowhere is this truer than in corporate business today. The first decade of the 21st century has opened like a Greek tragedy with financial empires and kingdoms tumbling.

View Web Page

Dove For Men: From Line Extension To Line Extinction

The latest miscalculation in line extension is brought to you by Unilever, maker of Dove, the world's first "beauty bar. " Dove was one of the first products in advertising history to "be positioned.

View Web Page

Positionist Picks: 2010 Super Bowl Ads

Most Super Bowl Ads Fumble Great Positioning Opportunities

Positioning is how you differentiate a brand. Differentiation provides the reason why someone should buy from you and not another.

View Web Page

Good Things Happen with Right Positioning Strategy

Great creative may touch a nerve, bring a tear or generate laughter, but it is doomed to fail as effective advertising if it is not built on a solid positioning strategy. Throughout the history of advertising, creative minds have toiled to make products popular and services desirable.

View Web Page
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16