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Go-To-Market Strategy
How Positioning Drives Your Go-To-Market Strategy (GTM) Are you managing your brand with random acts of marketing, and reacting to the whim of each of your sales team’s requests for their own sell sheets? Thoughtful, strategic, intentional planning is always better than reacting to last-minute, random organizational “ideas.
View Web PageInvestor Relations Firm
Investor Relations Positioning Helps You Stand Out to the Investment Community Positioning can help you stand out to investors by building an economic moat.
View Web PageHow to Make a Positioning Map
The Appreciative Discovery® How to make a positioning map and why it matters. Appreciative Discovery Sessions typically range between 3 - 4 hours. Effective marketing begins with getting your positioning right.
View Web PageRadio Advertising
Radio Ad Agencies: Still Riding the Airwaves of Today The right radio ad agency connects the rational and the emotional aspect of your brand. Radio remains a prominent feature of contemporary daily life, filling the airwaves on your way to work, in stores, and in your home.
View Web PageCause-Related Marketing Agency
Cause-Related Marketing Agency A Natural Part of Our Culture Innis Maggiore enjoys a legacy of helping charities or other causes large and small with our branding expertise and our full complement of marketing capabilities Maybe it’s because our agency has always been devoted to our community.
View Web PageCustomer Satisfaction Survey
Customer Satisfaction Surveys Find Out What You Do Best Innis Maggiore conducts quantitative and qualitative customer satisfaction surveys to get a sense of what your customers perceive about your organization. Word-of-mouth can have a major impact on your company – for better or worse.
View Web PageBrand Positioning Agency
The Point of Brand Positioning WHY NOW? The "triple threat" of marketing in today's world is: Positioning provides the prospect choice. Countless marketers, all offering their own propositions, are competing for the same time, attention and money you are. In any category, the glut of choices is paralyzing.
View Web PageEnergy
Energy company marketing that helps you stand out and cut through the clutter Big challenges for energy companies today. Innis Maggiore’s emphasis on positioning and strategic messaging makes us a perfect fit for the energy industry.
View Web PageSocial Media Management
Talk to the world with a social media agency Social media is a must-have if you’re trying to be a force in any marketplace. Social media strategies have the power to reach groups who would otherwise never come in contact with your brand.
View Web PageJack Trout's Original Positioning Article
There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.
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