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Healthcare

The leading marketing strategy from a healthcare advertising agency There are three core qualities you should be looking for in a marketing partner. Innis Maggiore is a full-service healthcare advertising agency that has all the capabilities to handle your marketing needs.

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Buzz Marketing

Buzz Marketing Spread your position through word-of-mouth buzz Buzz that’s effective gains “stickiness” in your customer's mind.

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Social Media Management

Talk to the world with a social media agency Social media is a must-have if you’re trying to be a force in any marketplace. Social media strategies have the power to reach groups who would otherwise never come in contact with your brand.

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Jack Trout's Original Positioning Article

There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.

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Positioning

Positioning Strategy Positioning is the process by which a brand (a product or service) is marketed with the goal of owning a meaningful and differentiated idea in the mind of the customer. Seems simple enough.

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Customer Behavior Modeling Firm

Customer Behavior Modeling Firm Predictive results with a customer behavior modeling firm. Innis Maggiore can help you understand your future markets better, with customer behavior modeling. See the future of your marketing with customer behavior modeling.

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Press Materials

Press Materials From Press and Media Kit Development to Videos, the Right Information Helps You Make the Best Impression Outstanding press kit development and press materials will help differentiate your company, product, or big news in a meaningful way from what your competitors are doing.

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Secondary Research Firm

Secondary Research Firm Finding the Best Information in a Sea of Knowledge Hiring a secondary research firm to validate your findings or discover new secondary sources can pay off in spades. With an estimated 2 billion websites, an estimated 1.

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Focus Groups & In-Depth Interviews

Focus Groups and In-Depth Interviews Utilize First-Hand Feedback from Your Customer Base Focus groups provide a level of personal face-to-face interaction that is most valuable. Customers are always leaving feedback for companies, yours included, be it through social media, third-party review sites like Yelp or directly on your website.

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How to Make a Positioning Map

The Appreciative Discovery® How to make a positioning map and why it matters. Appreciative Discovery Sessions typically range between 3 - 4 hours. Effective marketing begins  with getting your positioning right.

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