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Focus Groups & In-Depth Interviews

Focus Groups and In-Depth Interviews Utilize First-Hand Feedback from Your Customer Base Focus groups provide a level of personal face-to-face interaction that is most valuable. Customers are always leaving feedback for companies, yours included, be it through social media, third-party review sites like Yelp or directly on your website.

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Cause-Related Marketing Agency

Cause-Related Marketing Agency A Natural Part of Our Culture Innis Maggiore enjoys a legacy of helping charities or other causes large and small with our branding expertise and our full complement of marketing capabilities Maybe it’s because our agency has always been devoted to our community.

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How to Make a Positioning Map

The Appreciative Discovery® How to make a positioning map and why it matters. Appreciative Discovery Sessions typically range between 3 - 4 hours. Effective marketing begins  with getting your positioning right.

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Go-To-Market Strategy

How Positioning Drives Your Go-To-Market Strategy (GTM) Are you managing your brand with random acts of marketing, and reacting to the whim of each of your sales team’s requests for their own sell sheets? Thoughtful, strategic, intentional planning is always better than reacting to last-minute, random organizational “ideas.

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Website Accessibility

Website Accessibility The Modern Storefront A Braille screenreader is used to interpret a website's content for a visually impaired user. The modern storefront no longer exists solely on the streets or lining the perimeter of a mall.

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Community Relations Agency

Community Relations Agency Position Yourself Within Your Local Community. Having healthy and fruitful community relations can spell the difference between being “just another company” and being an integral part of your local community.

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Investor Relations Firm

Investor Relations Positioning Helps You Stand Out to the Investment Community Positioning can help you stand out to investors by building an economic moat.

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Data Analytics Agency

Find the right strategy with an data analytics agency Grow your business by using a data analytics agency to design the right marketing strategy. What is analytics design? It’s the magic behind every successful marketing campaign.

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Loyalty Program Agency

Incentive Programs Agency Loyalty is Too Valuable to Leave to Chance It costs 5 times more to acquire new customers, so increasing loyalty improves the bottom line. Incentive programs motivate loyalty and loyalty is worth a lot.

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Positioning

Positioning Strategy Positioning is the process by which a brand (a product or service) is marketed with the goal of owning a meaningful and differentiated idea in the mind of the customer. Seems simple enough.

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