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Customer Satisfaction Survey

Customer Satisfaction Surveys Find Out What You Do Best Innis Maggiore conducts quantitative and qualitative customer satisfaction surveys to get a sense of what your customers perceive about your organization. Word-of-mouth can have a major impact on your company – for better or worse.

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Jack Trout's Original Positioning Article

There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.

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Statistical Quantitative Studies

Statistical Quantitative Studies Turn Your Numbers into Strategies Statistics help inform decisions every day, so being able to interpret them and turn them into strategies is a requirement in business. Statistics are unavoidable in our day-to-day lives.

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Buzz Marketing

Buzz Marketing Spread your position through word-of-mouth buzz Buzz that’s effective gains “stickiness” in your customer's mind.

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How to Make a Positioning Map

The Appreciative Discovery® How to make a positioning map and why it matters. Appreciative Discovery Sessions typically range between 3 - 4 hours. Effective marketing begins  with getting your positioning right.

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Press Materials

Press Materials From Press and Media Kit Development to Videos, the Right Information Helps You Make the Best Impression Outstanding press kit development and press materials will help differentiate your company, product, or big news in a meaningful way from what your competitors are doing.

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Ohio Web Firm

Innis Maggiore Recognized as a Leading Ohio Web Firm For more than 15 years, Innis Maggiore has been a premier Ohio web firm. We use the power of positioning and a combination of art and science to position your company's most meaningful and relevant difference on the web.

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Customer Behavior Modeling Firm

Customer Behavior Modeling Firm Predictive results with a customer behavior modeling firm. Innis Maggiore can help you understand your future markets better, with customer behavior modeling. See the future of your marketing with customer behavior modeling.

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Focus Groups & In-Depth Interviews

Focus Groups and In-Depth Interviews Utilize First-Hand Feedback from Your Customer Base Focus groups provide a level of personal face-to-face interaction that is most valuable. Customers are always leaving feedback for companies, yours included, be it through social media, third-party review sites like Yelp or directly on your website.

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Go-To-Market Strategy

How Positioning Drives Your Go-To-Market Strategy (GTM) Are you managing your brand with random acts of marketing, and reacting to the whim of each of your sales team’s requests for their own sell sheets? Thoughtful, strategic, intentional planning is always better than reacting to last-minute, random organizational “ideas.

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