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The Good Bad & Ugly of Bed Bath & Beyond – Positioning in Business

The other evening, my wife and I were discussing the recent bad news about Bed Bath & Beyond. Bemoaning the fact that this time it probably is the end (bankruptcy usually is), she ran to the store to get the last of a few products she typically buys there.

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7 greatest brand positions excel in 3C test

Brands that become great do so because their positions pass the 3C's test with straight A's. All great brands have clearly defined ideas that differentiate against competitors. That's the first C.  Their ideas are highly meaningful and relevant with customers, the second C.

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Brand Differentiation Is Why We Care

Positioning is the foundation to building a stronger, more valuable and sustainable product or service. Consumers come face to face with the principle of brand differentiation every day but hardly pay much attention because, well, it’s just there.

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We've crossed the 'creepy' line

Have Google and Facebook crossed the creepy line?

Former Google Chairman and CEO Eric Schmidt once said, "There's what I call the creepy line, and the Google policy about a lot of these things is to get right up to the creepy line but not cross it.

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When To Use Social Media Advertising

Google "social media advertising" and you will get all sorts of opinions on whether advertising in social media makes sense. One blog entry says that now's the time to start before it gets too crowded, and another says it's past its prime.

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Protect your brand with pricing strategies during inflation.

As we approach the general election this November, one of the key issues that candidates are scrambling to find answers for is inflation. With the cost of consumer goods going up (according to the U. S.

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Dilemma of the day: How to reach your target audience

In the era of digital marketing, many have come to believe marketing is as simple as plugging in your desired audience and watching the results flow. Our recent discussion with the Wizard of Ads, Roy H. Williams, though has us rethinking the expense and effectiveness of limiting your audience.

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Perception in marketing is reality

Brand can’t stand for two disparate ideas or dominate two categories. Perception in marketing will not allow it.  

The decision not to allow your brand to stand for more than one cohesive idea is difficult, but not as difficult as actually sticking with the decision.

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Brand a place like Canton: We can score big if we go all in

Canton and the National Football League have been the perfect pair for nearly 100 years, the peanut butter and jelly of the sports world. Pro football is in our DNA.

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Choosing an Effective Positioning Slogan

Wisconsin-based privately held Johnsonville Sausage is a positioning winner. What does Johnsonville stand for? Sausage. What kind of sausage? All kinds. Breakfast, turkey, chicken, pork, beef, apple, garlic, brats, Italian, cheddar, maple, smoked, snack, and everything in between.

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