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By Dick Maggiore and Mark Vandegrift

Tag
Tagged with: Brand Meaning

JCP Struggle with Brand Meaning

Famed Apple Stores leader and Silicon Valley wunderkind Ron Johnson thought so. He swept in as JC Penney's new CEO with celebratory bravado.

What Happened to Kodak

A decade ago, Interbrand ranked Kodak as the 16th most valuable brand in the world, worth $14. 8 billion.

LeBron Brand Meaning

It was 9:27 p. m.

» Innis Maggiore