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By Dick Maggiore and Mark Vandegrift

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Tagged with: Brand Perception

Politics and Brand Perception

One of the primary principles of positioning is that minds don't change, at least not easily.

Part 2: Map to Identity Brand Perception

In the first part of the positioning map discussion, I explained how a positioning map is a useful tool to identify brand perception.

Part 1 Brand Perception Using a Positioning Map

Welcome to the first half of a discussion on the positioning map, a visual representation of your brand's perception as related to competing products...