Tag
Tagged with: Creative Positioning

Great creative may touch a nerve, bring a tear or generate laughter, but it is doomed to fail as effective advertising if it is not built on a solid positioning strategy. Throughout the history of advertising, creative minds have toiled to make products popular and services desirable. Many have succeeded. Most have failed. And failure is not reserved simply for those advertisements with clumsy creative...

Creative positioning is essentially the art of expressing a differentiating idea while, at the same time, standing out in a cluttered media landscape.