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By Dick Maggiore and Mark Vandegrift

Tagged with: Digital Marketing

Digital Marketing vs Sales Dictating a Reset

When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.

A/B Testing Deming Marketing Innis Maggiore

William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing.

Google and Positioning in Digital Marketing

In the 1970s, Jack Trout and Al Ries first coined the term “positioning” for use in the field of marketing.

Impact of Artificial Intelligence and Marketing

Few would argue the impact of the wheel, the printing press, steam and gasoline engines, the telephone, electricity and the light bulb, nuclear power, the airplane, penicillin, the computer and…

Storytelling PR and Digital Marketing



Categories in Marketing Communication Strategy

It starts with the category. That’s the way our brains work. We think category first, then brand. A very contagious disease is spreading rapidly across the globe: infobesity.

Causes of Creative Thinking in Marketing

‘Creatives’ conjure the words, pictures and sounds that drive advertising messages into our minds. Creative thinking in marketing is what helps drive results. Creative.