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By Dick Maggiore and Mark Vandegrift

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Tagged with: New Media

New Year, New Media Trends

We've had several clients ask us about 2011 new media trends, so here's a summary of my thoughts about what may transpire this year: Facebook continues its rise.

Test New Media Advertising

"We need to do social media!" exclaimed the CEO.

Blogs and Corporate Positioning Strategy

Are blogs dead? Certainly they are no longer mentioned as a marketing panacea as they were at the turn of the millennium, but to call them dead would be far…

Online and Search Engines for PR 2.0

The world of news releases and public relations is in the midst of a major transformation, the likes of which PR and journalism have never experienced. Change scares people.

Requirements for Viral Video Marketing

By now, you and nearly the entire world has had the opportunity to see and hear about the viral video for Susan Boyle, the dowdy-looking Scottish woman who appeared as…

Media Types in the Social Media Landscape

In the first installment on social media planning, Innis Maggiore suggested that you always insist on a media plan regardless of the media.

» Innis Maggiore