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By Dick Maggiore and Mark Vandegrift

Tagged with: Positioning Map

Competitive Advantage Positioning Map

Today, more than ever, businesses need the right strategies to compete and win in the hyper-competitive marketplace.

Part 2: Map to Identity Brand Perception

In the first part of the positioning map discussion, I explained how a positioning map is a useful tool to identify brand perception.

Part 1 Brand Perception Using a Positioning Map

Welcome to the first half of a discussion on the positioning map, a visual representation of your brand's perception as related to competing products...