PositionistView

After a recent lecture at Grove City College, a discerning student asked me the following question, “Do you ever find yourself losing sleep at night because of a marketing campaign…

Recently, I was at lunch with a friend who had just changed jobs. He happened to take a leadership position with one of our clients.

One of Jack Trout’s most popular works – Differentiate or Die – was published in 2000, just after the Y2K “scare.

In the era of digital marketing, many have come to believe marketing is as simple as plugging in your desired audience and watching the results flow.

One of the great positionists of our time is Roy Williams. Known as “The Wizard of Ads,” we’ll be connecting soon on our Brand Shorthand podcast.

If you’re attentive to advertising’s current landscape, you may have already paired digital marketing media like social and paid search with traditional media like radio, print, and television.

If you haven’t heard the news, the Bed Bath & Beyond (“BB&B”) brand name lives again! This time, it will resurrect as the rebrand for Overstock, who purchased the brand…

A picture is worth a thousand loyal customers every week. We want to call out Chewy for a job well done and celebrate this positioning alignment.

These days, before someone ever visits your actual store or looks at your product in person, there is almost 100% certainty they took a moment to look up your website.

“One of several Amazon grocery brands needs to differentiate,” CEO admits.