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By Dick Maggiore and Mark Vandegrift

PositionistView

Extensive Business Growth

Google, Amazon, Apple, Facebook and Microsoft are in a five-horse race to dominate global business.

Businesses Merging Data and Creative

Like scientists, many business folks have a deep-rooted belief that if they have all the information — all the data — they’ll be able to come up with the precise…

Basics of Brand Positioning

Dunkin’ Donuts is planning to change its name to Dunkin’. The move is the latest example of corporate repositioning to make news that mainstream media will report.

Impact of Artificial Intelligence and Marketing

Few would argue the impact of the wheel, the printing press, steam and gasoline engines, the telephone, electricity and the light bulb, nuclear power, the airplane, penicillin, the computer and…

Businesses Building an Economic Moat

 

 

Storytelling PR and Digital Marketing

 

 

Marketers have heard for generations that 80 percent of our business comes from 20 percent of our customers, but a strong case can be made that this generalization doesn’t much…

Categories in Marketing Communication Strategy

It starts with the category. That’s the way our brains work. We think category first, then brand. A very contagious disease is spreading rapidly across the globe: infobesity.

Local Grocers vs Amazon and Whole Foods

Amazon has become the “everything for everybody” retailer, which in positioning parlance means it’s the opposite of the focused specialists. Amazon and Whole Foods getting together solidifies this.

Amazon Causes Concern that Branding is Dead

We’re going to have to close our doors. We heard it declared twice last week that branding is dead because of Amazon. It is going to own everything.

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