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By Dick Maggiore and Mark Vandegrift

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Tagged with: Business Strategy

Seven Areas for Durable Competitive Advantage

Warren Buffet, the “Oracle of Omaha” and arguably one of the greatest investors of all time, is a man whose perspective is widely respected across a variety of business disciplines.

Diebold Brand Reinvention

Diebold Nixdorf, as Diebold is known today following the acquisition of its major German rival, is the embodiment of a company that has responded well when the time came to…

Marketing Pendulum of Brand Change

Vision without execution is hallucination. Your strategy determined and decisions made, it's time to execute.

Executing Business Strategy

Vision without execution is hallucination. Some say Thomas Edison said that. Others say Einstein. Whoever said it got it right. The ability to execute is inherent in good strategy.

The Where and How of Company Focus

In last week’s column, we discussed the importance of finding your “why” — the reason your company does what it does beyond making money.

The Why of Company Mission

Why do we pay $1,000 for an iPhone X? Why do we pay $5 for a cup of coffee? Many companies struggle to find their “why,” also known as their company…

Follow Practices of Start-Up Company Mission

Early and often over the history of this column our counsel has been about the importance of strategy in marketing our products and services and in the company mission.

Product- or Customer-Focused Brand DNA

 

 

Focus Lesson From The Hedgehog and the Fox

To understand the spiny hedgehog and the sly silver fox, we must go back nearly three millennia.

Southwest Airlines Aligning Business Strategy to Brand Positioning

Anyone who has been lost at Chicago’s O’Hare International Airport knows the secret to effective marketing. First, determine where you are. Next, figure out where you want to be.

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