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Winning compelling content inspires audience to engage buy

Winning, compelling content inspires audience to engage, buy

In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.” Yes, compelling content marketing is that important. Content includes many tactics, from blogging, vlogging and social media posting to e-books, webinars, podcasts and email. In the recent column, we covered basics of the No. 1 content marketing tactic: email...

Weve crossed the creepy line

We've crossed the 'creepy' line

Have Google and Facebook crossed the creepy line? Former Google Chairman and CEO Eric Schmidt once said, "There's what I call the creepy line, and the Google policy about a lot of these things is to get right up to the creepy line but not cross it. I would argue that implanting things in your brain is beyond the creepy line … at least for the moment."...

Seasoned Super Bowl advertisers win on defense

Seasoned Super Bowl advertisers win on defense

The Patriots, keepers of the Empire, struck back Sunday, marking the sixth win for the oldest coach and oldest quarterback ever to win a Super Bowl. The game was eked out in slow, lethargic doses with only a few flashes of offense to break the comatose. The 2019 Super Bowl ads also were defensive...

Effective email marketing requires planning

Effective email marketing requires planning

Effective email marketing campaigns planned and delivered to a targeted audience at the right time can provide the highest return on investment of any digital marketing channel — by twice, if not more. It’s no wonder. At the office, the average person checks his or her email 15 times per day and stays on about one-third of the time...

Old theory still explains a lot about business today

Old theory still explains a lot about business today

Psychologist Abraham Maslow in 1943 introduced a concept that today can help guide how we run and promote our businesses to achieve greater success. You might remember Maslow’s “Theory of the Hierarchy of Needs” from your Psychology 101 class. Advertising psychology plays a huge role today...

Content marketing lifts brands engages customers

'Content marketing' lifts brands, engages customers

Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common. Each understands the need to win online, and each has an award-winning content marketing strategy. Content marketing has moved to the front of the pack and has become a core marketing tactic designed to generate leads, creating an inbound sales machine...

Crunch numbers to calculate advertising investment

Crunch numbers to calculate advertising investment

An investment in advertising is key to driving sales and growing the organization, but despite its importance, an advertising budget is a difficult decision for many companies...

Sears saga found in snowblowers

Sears' saga found in snowblowers

Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?” That is but one of myriad anecdotes in Sears’ 120-year history, yet it reveals much about the thinking of those who were in charge of the retail brand and why the company is fighting for its life today. Sears' changing business environment was being overlooked...

Want to win in Business Google it

Want to win in Business? Google it

Your business and your competitors have been Googlized. Google is the new Yellow Pages for everything. If we want to know how many times man landed on the moon, we Google it. If we want to lease a copier or hire a financial services firm, we start our search with Google...

Ground control to Elon Musk

Ground control to Elon Musk

Elon Musk is widely known for his willingness to invest his mind and his riches to stretch the envelope on a variety of frontiers, from automobiles to software to outer space travel...

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