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As we move away from cookie-based advertising and into a new, cookieless world, the question we hear most often is, “How can I effectively track and target our online audience…

The other evening, my wife and I were discussing the recent bad news about Bed Bath & Beyond.

Set the politics aside. Forget your values for just a moment.

Fast-food giant McDonald's made a critical choice during the early 1990s recession that ultimately resulted in a loss of market share: McDonald’s chose to not advertise during a recession.

Influencer marketing is nothing new. In fact, it dates to the 18th century.

You’ve likely heard the term “big data. ” Loosely, the term refers to the crunching of all the data in the world to put it to good use.

It’s no secret, the digital marketplace is at the forefront of our economy. Not surprisingly, websites are one of the most popular digital marketing tools available.

In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure.

With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy…

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.