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Focus Groups & In-Depth Interviews
Focus Groups and In-Depth Interviews Utilize First-Hand Feedback from Your Customer Base Focus groups provide a level of personal face-to-face interaction that is most valuable. Customers are always leaving feedback for companies, yours included, be it through social media, third-party review sites like Yelp or directly on your website.
View Web PageCustomer Satisfaction Survey
Customer Satisfaction Surveys Find Out What You Do Best Innis Maggiore conducts quantitative and qualitative customer satisfaction surveys to get a sense of what your customers perceive about your organization. Word-of-mouth can have a major impact on your company – for better or worse.
View Web PageJack Trout's Original Positioning Article
There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.
View Web PageSweepstakes Official Rules & Regulations
INNIS MAGGIORE “POSITIONING I. Q. ” CONTEST OFFICIAL RULES & REGULATIONS
1. Eligibility: this campaign is open only to those who enter on innismaggiore. com/contest. Must be 18 years old as of the date of entry.
Community Relations Agency
Community Relations Agency Position Yourself Within Your Local Community. Having healthy and fruitful community relations can spell the difference between being “just another company” and being an integral part of your local community.
View Web PageHow to Make a Positioning Map
The Appreciative Discovery® How to make a positioning map and why it matters. Appreciative Discovery Sessions typically range between 3 - 4 hours. Effective marketing begins with getting your positioning right.
View Web PagePress Materials
Press Materials From Press and Media Kit Development to Videos, the Right Information Helps You Make the Best Impression Outstanding press kit development and press materials will help differentiate your company, product, or big news in a meaningful way from what your competitors are doing.
View Web PageEmployee Relations Consultants
Employee relations consultants help drive your position … from the inside out You’ll reap rewards if your employees understand what makes your products stand apart. Drive your difference into the minds of your team members so they can live and breathe your position in everything they do.
View Web PageBuzz Marketing
Buzz Marketing Spread your position through word-of-mouth buzz Buzz that’s effective gains “stickiness” in your customer's mind.
View Web PageContent Management
How An Agency Can Help You Choose the Right Content Management System Because choosing the wrong one will just make your life miserable The right content management system should help you achieve your marketing and business goals.
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