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Moral-based capitalism still best bet
Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism. “The point is, ladies and gentlemen, that greed . . . is good. Greed is right.
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Repositioning The Competition
Click here to play video. "Repositioning" in a Time of Competition, Crisis, and Change
On April 29, nearly five hundred business and marketing executives gathered at the John S.
Repositioning with Crisis Communication
Click here to play video. "Repositioning" in a Time of Competition, Crisis Communication, and Change
On April 29, nearly five hundred business and marketing executives gathered at the John S.
Fifty Years of Positioning: the 2010s
Hipster glasses, fidget spinners, statement necklaces, and a resurgence of boat shoes were all very big in the 2010s. These trends may never return. From 2010 to 2019, however, Innis Maggiore continued to build on its reputation for positioning.
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Brand Meaning: Can a Brand Change Its Spots?
Famed Apple Stores leader and Silicon Valley wunderkind Ron Johnson thought so. He swept in as JC Penney's new CEO with celebratory bravado. He promised to change the stodgy brand meaning to a younger, hipper and more upscale image. Seventeen months later, JC Penney's board fired him.
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Throughout Turnaround, Union Metal Keeps 'Getting Better Every Day'
Historic Canton light pole manufacturer gets second chance to make an even bigger mark in the important industry it helped to shape. Successful manufacturing operations are driven by innovation, productivity and safety. They continuously work to get better at each. Union Metal Industries Corp. , at 1432 Maple Ave.
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Seasoned Super Bowl advertisers win on defense
The Patriots, keepers of the Empire, struck back Sunday, marking the sixth win for the oldest coach and oldest quarterback ever to win a Super Bowl. The game was eked out in slow, lethargic doses with only a few flashes of offense to break the comatose.
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Sybil the Chicken: Examining KFC's Positioning Strategy
KFC -- or is it KGC? -- seems to be having a personality crisis (with all apologies to the 70s rock band New York Dolls), which means it has a positioning strategy crisis.
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Bender's Tavern Brings Good Taste & Good Times to Stark County
Many people hungry in body and spirit have come to be fed and partake in the hospitality of ‘Canton’s Oldest and Finest’ tavern. If walls could talk, the ones inside Bender’s Tavern, 137 Court Ave. SW in Canton, would have plenty to say.
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Focus key to our Stark County economy
Whether local leaders who are mustering up an initiative to reverse our community’s economy will succeed depends largely on the resources at their disposal, the degree to which true collaboration is achieved and the quality of their ultimate plan.
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