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Jack Trout's Original Positioning Article

There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.

Cause-Related Marketing Agency

Cause-Related Marketing Agency A Natural Part of Our Culture Innis Maggiore enjoys a legacy of helping charities or other causes large and small with our branding expertise and our full complement of marketing capabilities Maybe it’s because our agency has always been devoted to our community.

Sweepstakes Agency

Sweepstakes and Contests Agency Games and Other Fun Things Can Mean Serious Business Sweepstakes and contests can help both consumer and b2b companies reach audiences.

Loyalty Program Agency

Incentive Programs Agency Loyalty is Too Valuable to Leave to Chance It costs 5 times more to acquire new customers, so increasing loyalty improves the bottom line. Incentive programs motivate loyalty and loyalty is worth a lot.

How to Make a Positioning Map

The Appreciative Discovery® How to make a positioning map and why it matters. Appreciative Discovery Sessions typically range between 3 - 4 hours. Effective marketing begins  with getting your positioning right.

Positioning

Positioning Strategy Positioning is the process by which a brand (a product or service) is marketed with the goal of owning a meaningful and differentiated idea in the mind of the customer. Seems simple enough.

Community Relations Agency

Community Relations Agency Position Yourself Within Your Local Community. Having healthy and fruitful community relations can spell the difference between being “just another company” and being an integral part of your local community.

SEO

Healthcare

The leading marketing strategy from a healthcare advertising agency There are three core qualities you should be looking for in a marketing partner. Innis Maggiore is a full-service healthcare advertising agency that has all the capabilities to handle your marketing needs.

Event Marketing Agency

Event Marketing Agency Promote Your Difference … Face-to-Face Event marketing is one of the most successful marketing tactics. Everywhere we look, we see promotional events. Conventions, conferences, and meet-ups - especially post-COVID - are commonplace.