Search Results
Your search results for "mark levin live" are below. Click tabs to filter by type.
'Content marketing' lifts brands, engages customers
Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common. Each understands the need to win online, and each has an award-winning content marketing strategy.
View Web Page
Super Bowl LIV Advertising: The game behind the game
(As seen in Crain’s Cleveland Business. )
Will more brands brave the political fray in 2020?
For many years, advertisers were cautioned not to mix brands with politics. Conventional wisdom said choosing sides was commercial suicide.
Building a Brand: Differentiate, strategize, target and shout from rooftops
Have you found your brand’s positioning idea? Southwest Airlines is low cost. FedEx is overnight delivery. Volvo is safety. When building a brand, you must differentiate.
View Web PageSears' saga found in snowblowers
Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”
That is but one of myriad anecdotes in Sears’ 120-year history, yet it reveals much about the thinking of those who…
We've crossed the 'creepy' line
Have Google and Facebook crossed the creepy line?
Former Google Chairman and CEO Eric Schmidt once said, "There's what I call the creepy line, and the Google policy about a lot of these things is to get right up to the creepy line but not cross it.
Don't Ask Me For A Marketing Tagline
Click here to play video.
Abridged Transcript:
I'd like to turn your attention to the topic of branding, dispelling some common notions about what branding is, and what it is not. For starters, it is not a marketing tagline. A logo is not a brand.
Making Sense Of Social Media Planning
Innis Maggiore is often asked how we go about social media planning. Clients want to know what can be done in the social community space to create competitive advantage.
View Web Page
Uncovering the Social Media Landscape
In the first installment on social media planning, Innis Maggiore suggested that you always insist on a media plan regardless of the media. Social media is simply a subset of all available (traditional and new) media. Avoid the newness hype and be wise.
View Web Page
Brand a place like Canton: We can score big if we go all in
Canton and the National Football League have been the perfect pair for nearly 100 years, the peanut butter and jelly of the sports world. Pro football is in our DNA.
View Web Page
Building Durable Competitive Advantage
Warren Buffet, the “Oracle of Omaha” and arguably one of the greatest investors of all time, is a man whose perspective is widely respected across a variety of business disciplines. His yardstick for selecting companies in which he might invest also measures up in the brand-building world.
View Web Page